![]() ![]() ![]() Without the pretense of exhausting the topic in this brief essay, I would like to look at the evolution of the novela in Brazil, where it first appeared in the medium of television in 1951. But while novelas have enjoyed massive popularity since the 1960s, the novela is not a genre specific to Brazilian television or, as is sometimes thought, “a Globo and even a Brazilian invention” (Dalevi, 2000, p. Although not confining its discussions to the Globo novelas, this paper also shows that the Brazilian novela stand for Globo novela, which is widely seen around the world.Įvery evening, from Monday to Saturday, millions of Brazilians tune in their television sets to watch novelas - the centerpiece of Globo network’s prime time hours, and reputedly the most popular television programs in Brazil. Part of the success of this strategy rests on the concerned intention of novela writers and producers to create a new form of dramatic expression aimed at a wide audience both at home and abroad. ![]() This paper traces the evolution of the novela in both radio and television forms, and shows how the Brazilian telenovela, while remaining faithful to the traditions of the genre, has modernized itself, in both thematic and aesthetic terms. The University of Kansas *Corresponding Author: Cacilda M. ![]() The Evolution of the (Tele)Novela in Brazil ![]()
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